Design and create a photographic promotion piece/s for mail or email distribution. You must use your own photos that will serve as examples of your photographic skills. For the graphic design and creative direction, you can work with or consult with a graphic designer (student or professional).
POSSIBLE formats:
• The project could be a postcard or self-contained mailer
• Your project could be a brochure that is mailed or delivered
• It could include special or unique packaging
• The project may take some format or approach which is completely unique
Think about your target audience, how you get your work in front of them to view and what might really surprise and WOW them. What can you do to make your piece stand out from all the others. What will delight them so that they feel compelled to keep your piece.
Present your promo piece in a way that represents the finished product. You can create the designed portions in Photoshop and include all pieces of the project, envelope, cards, promotional items, etc.
Include a written description of the piece, how it will be distributed and to whom. Also include your method for determining who should receive the piece(s).
We will present the promo projects in class.
Due: November 22
This assignment is an optional one. Those who complete it will be given extra credit of UP TO 100 points. IT WILL BE ACCEPTED Only on NOVEMBER 22.
Here is some additional information and inspiration to get the creative marketing juices flowing:
Mini Session Promotion
https://digital-photography-school.com/5-tips-for-successful-mini-sessions/
Photographers that Killed it - Promotion-wise
https://blog.photoshelter.com/2014/08/10-great-photographer-promos/
Slide show promo tool - www.animoto.com
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